Carrie Kim
From writer to editor, communications manager to events planner, freelancer to full-timer … I’m tough to categorize.
How it started
I read a Facebook post looking for new moms interested in writing about cars. I wrote up a quick review of my own daily driver and soon, I was hired as a family car reviewer. Just a few short months later, the site was sold to Cars.com and suddenly, I was a contributor to one of the biggest automotive sites on the web.
A few years later, I was hired as the Web and Communications Manager for the Motor Press Guild (MPG). I wrote, produced, and edited content for the guild’s website and promotional materials, oversaw membership, planned annual drive events, and created a few new brand identity pieces for programming. Most importantly, I built valuable working relationships with OEMs, fleet providers, vendors, and the automotive media.
Meeting and working with folks at the MPG opened the door to contribute at Autobytel.com, and eventually, I became the Managing Editor. I loved writing and editing articles for the site, but I especially enjoyed the opportunity to manage a stellar team of freelancers.
In 2019, I made the decision to “jump the fence” and see what was on the other side in the marketing and events world. At Overstreet Events I was privileged to assist manufacturers like Jaguar Land Rover with all of their media event planning needs (until Covid-19 took away all our fun).
How it’s going
Today at Edmunds, I get to manage the production of all of our special content - from Custom content we create for OEMs to the monthly reviews and videos we make for CarMax. I get to write news coverage and project manage the Edmunds Top Rated Awards, too! As the Creative Services Project Manager, I get to do a little bit of everything I love - which makes me very happy.
Need more places to stalk?
CV
Creative Services Project Manager / Edmunds
July 2021 - present
Coordinate and manage all special projects ranging from custom content and the Edmunds Top Rated program to the monthly articles and videos produced for parent company, CarMax.
Travel Manager / Overstreet Events
December 2019 - July 2021
Coordinated travel and logistics for various media events and OEMs, curated and produced quartely Heels & Wheels newsletter.
Managing Editor / Autoweb (Autobytel.com)
January 2016 – December 2019
Developed and produced all editorial content on the Autobytel.com website, lead and managed the freelance writing team, programmed and maintained the editorial calendar, performed administrative duties associated with the department (payroll, etc.)
Web & Communications Manager / Motor Press Guild (MPG)
January 2014 – January 2017
Maintained organization’s website/social media accounts and membership database. Composed and produced monthly newsletters and email blasts. Worked with Board of Directors on all communication and publicity needs. Launched new website for the Guild, created program identities, and provided administrative support to the President and Board.
Automotive Reviewer and Content Contributor / Cars.com
April 2011 – December 2015
Reviewed new vehicles in the marketplace, all from a parent’s point of view.
Graphic Designer and Web Developer / Subcat Marketing
April 2007 – October 2010
Designed marketing materials for both print and web, maintained client websites, installed and customized WordPress sites, blogged on youth culture topics and money management.
